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How the B Corp process works

3 min read Rogan Tomlinson
Notebook and laptop on a desk — B Corp process

The B Corp process is paperwork, evidence, and a lawyer — then someone else checks it. B Lab runs the standard. For companies here, B Lab Australia and Aotearoa New Zealand is the regional door.

Sidekick Soda is part of Gobsmackingly Good Ltd, a Certified B Corp™. This page is the shape of the process we went through — not our score, and not a date. The public directory is where the listing lives. B Corp certifies the company, not the soda.

1. Measure the business

You register on B Lab’s assessment tool and answer how the company actually operates: workers, community, environment, customers, governance. Size, sector, and where you sell change which questions apply.

You upload evidence. Policies, invoices, supplier notes, how waste is handled, how people are paid. If you cannot show it, it does not count.

B Lab updated the standards in 2025. Newer applicants certify against the current version, not a slogan from five years ago. The constant is the same: you are scored on practice, then checked.

2. Change the constitution

In New Zealand, certification is not only a questionnaire. You amend the company constitution so directors must consider stakeholders — workers, community, environment — alongside shareholders. That needs a shareholder special resolution. Template clauses come from B Lab. Your lawyer fits them to the Companies Act.

That lock is the point. A marketing page can be rewritten. A constitution is slower.

3. Submit, then get verified

You submit the assessment and pay the fees. An independent reviewer tests the answers. They will ask for documents you thought you had already attached. Gaps mean more work, not a badge.

Only after a pass do you sign the B Corp agreement and appear on the public directory. That directory listing is when you may use the Certified B Corporation name and logo.

4. Stay in it

Certification is not permanent. You recertify on B Lab’s cycle (commonly every three years). Standards move. The second time is not a reprint of the first form.

What we write on this site

On Our Impact we say Sidekick is part of a Certified B Corp™ — without inventing a score or a date. What B Corp is and why we went through it sit next to that.

If you only need the short version: we measured the business, changed the constitution, got verified, and stay on the hook to do it again.

Read next

What is B Corp certification?

Why Sidekick went through B Corp

See our B Corp profile

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