Trade buyers do not need a tasting essay. They need a fridge that turns. This is the stockist map for 250ml cans — the format we are selling going forward.
Live case pricing stays on Upstock. This page is facing advice, not a price list.
The everyday four
| Flavour | Job in the door | Face it when… |
|---|---|---|
| Cherry | Hero / most asked | Almost always — open Cherry-heavy |
| Mango | Tropical / hot-day | You want brightness beside Cherry |
| Pear | Dry / food-friendly | Lunch trade and sit-down snacks |
| Strawberry | Familiar everyday fruit | Guests who want “safe” fruit soda |
Cherry-first facing: How cafés face Cherry first.
Variety pack
The mixed variety 12-pack is for shoppers who will not pick a single flavour. Useful in grocery take-home; optional in a café door if space is tight. Do not replace Cherry with variety as your only facing.
Watermelon
Watermelon is a separate run / pre-order story when it is on offer — not a permanent everyday SKU to lean the whole door on. When it sells through, restock the everyday four (often Cherry): When Watermelon sells out.
Suggested opens (5 cases)
Café door: 3 Cherry · 1 Mango · 1 Pear or Strawberry
Specialty grocery: 2 Cherry · 1 Mango · 1 Pear · 1 Strawberry
One-flavour confidence: 5 Cherry — then add others once it turns
Case rules: 12 cans per case, mix flavours *across* cases, 5-case minimum. FAQ: Sidekick wholesale pack and MOQ FAQ.
What not to do
- Do not open with one lonely SKU “to trial.”
- Do not face glass bottles — cans are the trade path.
- Do not hide Cherry behind milk or kombucha.
Order: How NZ trade buyers order on Upstock · Wholesale soda for NZ cafés · email Fiona.
