Someone points at the white can: “What’s this?” Floor staff need one line, not a brand deck.
The line
> Sidekick — New Zealand honey soda. Real fruit, no cane sugar, no stevia. Drinks like a soda.
That is enough. If they ask how sweet: not too sweet. If they ask kombucha: no — it’s soda with a splash of apple cider vinegar for finish, not a brew in the can.
What not to say
Do not call it a wellness shot. Do not call it diet. Do not invent medical claims. Do not apologise for the price — frame the serve: How to price honey soda on a café menu.
Where the can sits
Hand height in the cold-drink door. Not next to the milk. Merchandising: How NZ cafés add a honey soda to the fridge. Facing Cherry first when you can: How cafés face Cherry first.
Trade path
Cases on Upstock. Overview: Wholesale soda for NZ cafés and retailers.
