Premium soft drinks do not only live in one aisle. For a taste-first honey fruit soda, three channel types matter. We name the types. We do not invent a US national banner as a stockist.
Specialty grocery
Cold door next to other craft or premium cans. Facing and hero SKUs matter more than endcap theatre. NZ grocery playbook: Stock Sidekick in your grocery store. Buyer brief: What’s hot for buyers.
Natural / better-for-you retail
Shoppers compare labels. Our lane is real fruit + honey, not fiber grams: Real fruit vs “natural flavors”. We stay out of medical claims.
Hospitality
Cafés, restaurants, lodging, tourism venues — treat can, not post-mix. Cans-first: Cans-first as an operating decision. NZ taught the facing rules: What NZ taught us before the US push.
How US trade actually works for us
- Browse and map: sodakick.com · Find Sidekick
- Demand: suggest a store
- Order path: Faire / Airgoods / Fiona — for retailers
No fake pins: US retail without fake pins.
Why investors should read channels this way
Land-and-expand through doors that reorder beats a press list of chains you do not ship. Occasion demand behind those doors: Dirty soda and AF occasions.
