Wholesale used to mean PDFs, reply-all emails, and a spreadsheet that was wrong by Tuesday. Sidekick’s NZ trade path runs on Upstock so cafés, grocers, and venues see the same catalogue we do — then reorder without another “any stock?” thread.
This is the ops story for buyers and for anyone pitching a platform case study. The step-by-step click path is here: How NZ trade buyers order on Upstock.
What Upstock holds
- Live case list and pricing
- GST invoices for NZ trade accounts
- Delivery address and order history in one place
We still answer email — especially first accounts and samples — but the order of record is the platform, not a private spreadsheet.
Rules that cut chaos
| Rule | Why it exists |
|---|---|
| 12-pack cases | One flavour per case — clear pick and pack |
| 5-case minimum | Enough to face a door without a one-case apology |
| Mix across cases | Range without breaking case integrity |
| Cans for trade | Format we are selling going forward |
Pack FAQ: Sidekick wholesale pack and MOQ FAQ. Case math: Sidekick case minimum explained.
What still needs a human
- New trade accounts and samples — email Fiona
- Odd delivery sites, multi-site addresses, tourism venues with seasonal open
- Anything that is not a standard catalogue reorder
Multi-site cafés: Multi-site café fridge plan. Home fridges stay on Fridge Fill — different door: Fridge Fill vs wholesale.
Why buyers care
You get a GST invoice without chasing. You reorder the SKU that sold when the facing holes out. You do not wait for someone to “check the sheet.”
Hub: wholesale soda for NZ cafés and retailers. Start on Upstock, or email Fiona with store name and region if you are not on the platform yet.
