A grocery fridge is not a café fridge. Shoppers are walking past with a basket, not waiting for a flat white. The 12-pack has to read in one glance: honey-sweetened soda, real fruit, no cane sugar.
This is how grocers range Sidekick — where it sits, which flavours to start with, and how the case pack works.
Put it with the cold drinks people already buy
Range it in the cold-drink fridge, at hand height, next to other premium sodas and kombucha — not on a dry grocery shelf, and not behind the milk. One facing per flavour is enough to start. The can has to be visible from the aisle.
Staff do not need a tasting script. The line that works on shelf is the same one that works in a café: honey-sweetened, no cane sugar.
Start with four flavours, not one
Cherry, Mango, Pear, and Strawberry cover a bright, a tropical, a dry food-friendly, and an everyday fruit. A single SKU looks like a trial. Four SKUs look like a range.
Each case is one flavour — 12 × 250ml cans. Mix flavours across cases in the same order so you are not left with a hole on the shelf.
Case pack and minimum
Wholesale is 12-pack cases. Minimum order is 5 cases. That is enough to fill a fridge door without overstocking a small grocer. Live case pricing and GST invoices sit on Upstock.
Shoppers looking for a store can use Find Sidekick. Own the store? The trade page is wholesale soda for NZ cafés and retailers.
How grocers order
Order on Upstock for live stock and invoices, or email Fiona for a direct account. Nationwide delivery. Direct-account lead times are typically 2–5 business days.
